79th St Between 3rd Ave and Lexington

As I was walking down this street I didn't notice anything really extraordinary about it at first. There's a handful of commercial anchors on either end including two cleaners and some restaurants. However, about halfway down the block I began to see a bizarre trend: Every building, be it on the north side or the south side of the street, had the same style awning. They were all green, and many of them had the same exact typeface on the front and sides. I know it's not unusual for a "high end" area of town to exude some sense of "order", so I can understand the use of green-  but the same typeface?? I spoke to one of the doormen who assured me, none of the buildings were associated with each other, rather they just kept copying each other. He pointed out several awnings which had just been changed recently and informed me that several people from other buildings had come to his lobby to study it's style in an attempt to replicate it. I can't vouch for that story, but if true, it's certainly an amusing twist on "keeping up with the Joneses".  

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